https://www.tom-falco.com/about daily 0.75 2026-05-24 https://images.squarespace-cdn.com/content/v1/5d67a379fe0d0400014933aa/1567435932904-Q3J982T19IMEY7K0SRLB/tom-falco_comedy.jpg About Performing stand-up comedy at The Jerk Store https://images.squarespace-cdn.com/content/v1/5d67a379fe0d0400014933aa/1567435932904-Q3J982T19IMEY7K0SRLB/tom-falco_comedy.jpg About Performing stand-up comedy at The Jerk Store, a long, long time ago. I should really refresh this… https://www.tom-falco.com/portfolio daily 1.0 2026-05-24 https://www.tom-falco.com/portfolio/personal-projects-tycrg monthly 0.5 2026-05-24 https://images.squarespace-cdn.com/content/v1/5d67a379fe0d0400014933aa/1631181900992-BWO2E0HJHZYUXJTNORDT/charlie-george_work-in-progress_square.jpg Portfolio - Personal Projects - Charlie George WIP Solo Show (Copy) Charlie George WIP Solo Show After a highly successful 2019 where Charlie George won multiple awards as a newcomer on the comedy scene, I had the privilege to design her Work In Progress poster and flyers. Now an accomplished comedy writer for shows such as Frankie Boyle’s New World Order, Hypothetical and Have I Got News For You, I take a very small amount of pride knowing that I assisted in some way (when in reality, it’s her talent that has shone through.) https://images.squarespace-cdn.com/content/v1/5d67a379fe0d0400014933aa/1567438025661-6XNS4HZ48TYXIL5HD2KC/charlie-george_solo_show.jpg Portfolio - Personal Projects - Charlie George - Dancing On The Ceiling Solo Show (Copy) Charlie George - Dancing On The Ceiling Solo Show Outside of work, I am extremely passionate about stand-up comedy, in the past year having a few goes at it myself. However, deciding to take a step back from performing, I still enjoy keeping myself intertwined with the circuit offering my time to up-and-coming comics. Charlie George, one such stand out performer, is someone who I work closely with in-between jobs. The above flyer advertising one of her work in progress shows. https://images.squarespace-cdn.com/content/v1/5d67a379fe0d0400014933aa/1567438028028-ISU26CFUPMZ3LXVMDP1Y/crack-up_comedy.jpg Portfolio - Personal Projects - Charles & Jen - Crack-Up Comedy (Copy) Charles & Jen - Crack-Up Comedy Charlie George and Jennie Falconer host their Crack Up Comedy Caberet in north London’s The Glory. I do their flyers and promotional material whenever their new show comes around. Getting incredible reviews for their all encompassing show, I proudly do all that I can to make sure their work is out there and as interesting as possible. Social assets, printed assets, additional material if needed,, I’m there to help. https://images.squarespace-cdn.com/content/v1/5d67a379fe0d0400014933aa/1567438025210-U5HIS095D5PUDBAZZFPC/charles_and_jen_edinburgh.jpg Portfolio - Personal Projects - Charles & Jen - Edinburgh Flyer (Copy) Charles & Jen - Edinburgh Flyer Taking their split bill show to Edinburgh for the first time, I had the honour of doing their flyers for the Edinburgh Fringe. Wanting to stand out from the crowd, their main request was “all pink”. Although I didn’t stray too far from their original request, I decided to skew it. A show built on GRRL power, I took inspiration from the colours of the Sex Pistols and Never Mind the Bollocks to be a bit more punk and closer to their show’s anarchic nature. https://images.squarespace-cdn.com/content/v1/5d67a379fe0d0400014933aa/1567438028141-Q12JI5SI9U9WEKLLGIHV/urban-issue_1.jpg Portfolio - Personal Projects - Urban Issue - A Typeface Exercise (Copy) Urban Issue - A Typeface Exercise A University project, the task was to create a typeface that reflected The Big Issue. Taking inspiration from newspapers and the unwieldiness of urban life, I aimed to create a distressed typeface that followed trends of modern Sans Serif fonts. https://images.squarespace-cdn.com/content/v1/5d67a379fe0d0400014933aa/1567438028639-ETT5IU4V5DJIS9K5BAE2/urban-issue_2.jpg Portfolio - Personal Projects https://images.squarespace-cdn.com/content/v1/5d67a379fe0d0400014933aa/1567438026915-RHCZHN98JO3SCFHDOZHQ/patches.jpg Portfolio - Personal Projects - Patches - Character Animation (Copy) Patches - Character Animation Another University project, Patches was drawn in separate layers so that each element could be animated for a simple walk cycle. Inspired by Little Big Planet’s Sackboy, he was animated at University. Unfortunately that animation has since been lost, however I like the characteristics of the drawing. https://www.tom-falco.com/portfolio/worldstores-and-kiddicare-wwa25 monthly 0.5 2026-05-24 https://images.squarespace-cdn.com/content/v1/5d67a379fe0d0400014933aa/1567435663614-RZEOE5VMTYOVCVVXC0I1/welcome_1.jpg Portfolio - Worldstores & Kiddicare - Welcome Email (Copy) Welcome Email Although primarily focused on ACHICA due to my association with the brand, I would occasionally assist with the email marketing programs for Worldstores other brands; Worldstores & Kiddicare. One such project was updating the first email that would be sent out in the Welcome program. Again, in keeping with the new appearance of the brands, this update was to make the brand feel airy and bright for younger customers. https://images.squarespace-cdn.com/content/v1/5d67a379fe0d0400014933aa/1567435664466-7AFL7NTE6ATOXEVB29YL/welcome_2.jpg Portfolio - Worldstores & Kiddicare https://images.squarespace-cdn.com/content/v1/5d67a379fe0d0400014933aa/1567435658243-VDS7MZVPPJ8CDMOFJ25P/broadcast_1.jpg Portfolio - Worldstores & Kiddicare - Kiddicare Broadcast Template (Copy) Kiddicare Broadcast Template Again, although I didn’t work primarily on Kiddicare’s email campaigns, I was occasionally drafted in if their email developer wasn’t in the office. One such email that was sent out was the above example. https://images.squarespace-cdn.com/content/v1/5d67a379fe0d0400014933aa/1567435659407-YKSUE1WROGSTB3U0381P/broadcast_2.jpg Portfolio - Worldstores & Kiddicare https://images.squarespace-cdn.com/content/v1/5d67a379fe0d0400014933aa/1567435662913-8HPFGX2RS8BBGOTSTYO6/voucher_insert_worldstores.jpg Portfolio - Worldstores & Kiddicare - Worldstores & Kiddicare Voucher Inserts (Copy) Worldstores & Kiddicare Voucher Inserts To help drive additional customers to the Worldstores and Kiddicare brands, these vouchers were inserted into the welcome packages of some associated brands or companies. For example, the Worldstores vouchers could be found in a welcome package of new homeowners who had changed address along with vouchers from other brands. One of the few print jobs I was asked to do with almost all of the revenue coming in from ecommerce, I created the designs and set up the templates for all vouchers that were being sent out. https://images.squarespace-cdn.com/content/v1/5d67a379fe0d0400014933aa/1567435661380-1AB1C630QU0IQ7K24SIW/voucher_insert_kiddicare.jpg Portfolio - Worldstores & Kiddicare https://www.tom-falco.com/portfolio/achica-tss83 monthly 0.5 2026-05-24 https://images.squarespace-cdn.com/content/v1/5d67a379fe0d0400014933aa/1567424525942-UGSZZERPJAU1R69N2TPD/welcome_1.jpg Portfolio - ACHICA - Welcome Email (Copy) Welcome Email Designed and built to be mobile first, the template was refreshed after Worldstores acquired ACHICA. Originally an all-black design, the ambition of the new welcome email campaign was to make the brand feel more open and inviting. As such, lighter coloured shots were used with an emphasis on lifestyle photography that conveyed the breadth of ACHICA’s range. A company built on flash sales and end of season stock that suppliers were aiming to move on; ACHICA’s customers enjoying the large discounts, it all had to be quite generic whilst still keeping to the same theme. https://images.squarespace-cdn.com/content/v1/5d67a379fe0d0400014933aa/1567424526738-ZHTVPD4REAWXS7ES75D7/welcome_2.jpg Portfolio - ACHICA https://images.squarespace-cdn.com/content/v1/5d67a379fe0d0400014933aa/1567424522511-PSRU82EUU7LL7TNXB3HB/weekly-editorial_1.jpg Portfolio - ACHICA - Weekly Editorial Email (Copy) Weekly Editorial Email ACHICA’s emails were primarily sale focused, with a daily broadcast email being sent out every morning. To counter this, the start of every week would begin with an editorial style of email introducing the customers to things that they could expect for that week and tasters of what to look out for. With a different objective, to keep the customer interacting with the brand, the content was much shorter and the tone kept lighter. An introductory story, a few related sales and inspirational blogs, the focus was for more organic interactions to contrast the more obviously sale driven daily emails. https://images.squarespace-cdn.com/content/v1/5d67a379fe0d0400014933aa/1567424613188-F9JYNTHEUC33WX0BHLQO/weekly-editorial_2.jpg Portfolio - ACHICA https://images.squarespace-cdn.com/content/v1/5d67a379fe0d0400014933aa/1567424514677-UNNNKV21I47IL9FP76TM/daily-broadcast_1.jpg Portfolio - ACHICA - Daily Broadcast Email (Copy) Daily Broadcast Email This email template was set up before I started working on the emails at ACHICA, with the sales fed in through a piece of script that linked with the website. However, soon after I had taken over responsibility of the emails I was asked to include more descriptive sections to the email to highlight some of the more profitable brands. For example, Anglepoise lamps may have taken the top slot, in which case it would be beneficial to include some introductory copy for customers who were unaware of the brand. Following the existing structure, I added stacking tables to the design which allowed a description next to a hero product and a lifestyle to further push the quality of the brand being sold. https://images.squarespace-cdn.com/content/v1/5d67a379fe0d0400014933aa/1567424517856-BTGCA9RNO688B42DYKBR/daily-broadcast_2.jpg Portfolio - ACHICA https://images.squarespace-cdn.com/content/v1/5d67a379fe0d0400014933aa/1567424513747-L20AULJ33VC95EHBXVHD/artworking_1.jpg Portfolio - ACHICA - Artworking & Retouching Examples (Copy) Artworking & Retouching Examples At ACHICA, brands would often provide us with lifestyle photography or hero shots that they would like us to use on the site. However, if it wasn’t provided, we’d have to take products and add them to stock photography by photoshopping them in. I did this for the full year and a half that I was at ACHICA, assisting the artworkers in between email jobs and other online asset creations. I would create, on average, around 30-40 photo compositions a week. https://images.squarespace-cdn.com/content/v1/5d67a379fe0d0400014933aa/1567424512550-UH0KN8JD77JZOR5GNJNN/artworking_2.jpg Portfolio - ACHICA https://images.squarespace-cdn.com/content/v1/5d67a379fe0d0400014933aa/1567424519451-1OUI7UALP4LUX0MKIVCF/offer-banners.jpg Portfolio - ACHICA - Email Sale Banners (Copy) Email Sale Banners In addition to the banners that would be created for the individual brands, I would create Sale vouchers that would be attached to the top of emails or highlighted on the site’s homepage. Similarly composed as the banners, these would usually require a bit of photoshopping to add lettering to stock photos, adjusting lighting and adding texture to the typography to appear as though there’s foiling or some sort of printed material in the shot. https://images.squarespace-cdn.com/content/v1/5d67a379fe0d0400014933aa/1567424523312-FW3Y9TZCN74J7HZWYAL6/voucher-insert.jpg Portfolio - ACHICA - Voucher Insert (Copy) Voucher Insert As part of Worldstores’ marketing plan, to introduce like-minded customers to the brand, printed vouchers were given to customers of certain brands. As an example, Naked Wines. One of the few print jobs that I had to do at ACHICA and Worldstores, I designed and created the templates for all of the vouchers that would be sent out. https://www.tom-falco.com/portfolio/oka-3rzb8 monthly 0.5 2026-05-24 https://images.squarespace-cdn.com/content/v1/5d67a379fe0d0400014933aa/1567209229833-6JEPX5GNQG0QZL2MFLHR/welcome1_1.jpg Portfolio - OKA - WELCOME EMAIL (Copy) WELCOME EMAIL Designed and built for OKA’s US launch, the content of the email was to introduce the US market to the OKA brand. Eclectic, modern, with Eastern influences, this introductory email was designed to entice an organic response. Rather than being forward and selling the products, the content was chosen to sell an idea as to why the British Brand was different. All emails presented were built and designed responsively for both desktop and mobile. https://images.squarespace-cdn.com/content/v1/5d67a379fe0d0400014933aa/1567209231698-7UEVXPUG2AXKD2DB35R5/welcome1_2.jpg Portfolio - OKA https://images.squarespace-cdn.com/content/v1/5d67a379fe0d0400014933aa/1567209232641-WKHKDKNLT5IR7MT7SJK0/welcome2_1.jpg Portfolio - OKA - CRAFTSMANSHIP EMAIL (Copy) CRAFTSMANSHIP EMAIL A follow on email from the Welcome email, this would be sent out to customers who haven’t yet bought from the initial email to draw them in further. Going into more detail of the hand-crafted nature of some of the pieces, there was a greater emphasis of quality of the products. Large lifestyle shots and close-ups of products, the second half pushes the hero products of the brand. https://images.squarespace-cdn.com/content/v1/5d67a379fe0d0400014933aa/1567209234058-Y3MKY0DMDQHT9N3DLLXR/welcome2_2.jpg Portfolio - OKA https://images.squarespace-cdn.com/content/v1/5d67a379fe0d0400014933aa/1567209220395-EQUPOLM2Q9J2PUE65BYY/garden_1.gif Portfolio - OKA - Example Broadcast Email (Copy) Example Broadcast Email This example email was sent out to promote OKA’s garden rattan range. To fully present their additional features, such as the compact nature of the San Sebastian range, GIFs were used to animate the email. A simple loop adding a dynamic aspect to the email. https://images.squarespace-cdn.com/content/v1/5d67a379fe0d0400014933aa/1567209224217-SFWJ6ZVTRYIOTU7V2YH5/garden_2.gif Portfolio - OKA https://images.squarespace-cdn.com/content/v1/5d67a379fe0d0400014933aa/1567209228051-3WJTDRFLAT20IU3T1ICS/OKA_app.jpg Portfolio - OKA - OKA App - Facebook Advertising (Copy) OKA App - Facebook Advertising The OKA App was built early 2019, working alongside Poq to create a new channel for OKA to push. Photography taken specifically for the advertising before the App was finalised, the screen was retouched to show the finished app in situ. https://images.squarespace-cdn.com/content/v1/5d67a379fe0d0400014933aa/1567209226769-S1KAG8UTY1I3C9V9GX6O/OKA_app2.jpg Portfolio - OKA - OKA App - Apple App Store (Copy) OKA App - Apple App Store Due to the short turnaround, the work was split among the team. I was tasked with the initial homepage layout of the app, stories and the advertising that would push the product. https://images.squarespace-cdn.com/content/v1/5d67a379fe0d0400014933aa/1567209319878-91N15UINGOGX55ANP0OH/affiliate_banners_garden.gif Portfolio - OKA - Affiliate Banners (Copy) Affiliate Banners The example affiliate banners were used for the launch of the New Garden Collection. Changed with each new season, the banners would be seen across the web, design and imagery varying with each launch.